How about creating two unique conferences that dramaturgically connect and build into one shared journey?
How about using remarkable settings like Super Bock Arena and Alfândega instead of a standard congress hall?
How about making the venue a main player of the experience and part of the message?
How about using the history of Porto as the foundation for the experience?
How about starting with the story instead of the structure?
How about creating only what you would want to experience yourself?
How about keeping the structure open long enough to react to what is really happening?
How about creating hybrid settings instead of separated worlds?
How about putting a 35-meter runway stage in the historic hall of Alfândega?
How about using only movement instead of static staging?
How about choosing on stage dialogue instead of monologue?
How about talking to each other on stage instead of scripting how to talk to each other?
How about transforming the effort of more than 170 people into one shared journey for over 1,200 participants?
How about making the people behind the event visible, not just the ones on stage?
How about connecting through stories?
How about putting on stage only the people who truly fit the story?
How about making transformation visible in the way we create the setup?
How about implementing art as part of identity?
How about moving from analog sound to digital resonance?
How about turning participants into part of the experience?
How about creating interaction instead of one-way communication?
How about creating spaces people can walk through, explore, and meet in?
And how about moving forward instead of repeating what once worked?
Executive Coach & Creative Director
Leadership & Sales and Marketing Conferences Porto –
Story. Staging. Impact.
Photos by Derek Henthorn
Portugal
